Benetton
History
Benetton is available in 120 countries around the world with a strong italian character whose style, quality and passion are easily seen in its brands: the casual United Colors of Benetton, the glamour oriented Sisley, Playlife American college style and Killer Loop streetwear.
The Group has a total yearly production of about 160 million garments and a distribution network of more than 5,500 stores, mainly managed by independent partners, generating a total sales of over 2 billion euro.
Established in 1965, Benetton is now controlled by Edizione Holding (a holding company wholly owned by the Benetton Family) with a 67% stake. It listed on the stock exchanges in Milan in 1986 and in Frankfurt in 1988.
Cultural and Social Activities
Benetton has a long history of attention to ethical values and involvement in social and cultural initiatives. Surely the most visible are their institutional campaigns, touching social themes of wide international significance and often in cooperation with renown international organizations. Their social commitment, in fact, goes beyond these campaigns, with initiatives of both international and local impact. These include, on an international level, the Leleque Museum in Patagonia, or the Pivano Library, dedicated primarily to American literature. Locally, the Benetton Foundation focuses on issues relating to the preservation and promotion of local heritage, reflecting the strong links which the Group has traditionally maintained with its territorial roots.
Sport also plays an important role in Benetton with their commitment ranging from rugby to volleyball to basketball and our now sold Formula One racing team.
Brands
United Colors of Benetton
A global brand, and one of the most well known in the world, United Colors of Benetton has an international style that combines color, energy and practicality. The womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors.
The brand is broadening its horizons, expanding into new areas of merchandise from the exclusive eyewear line (Dress Your Face!) to perfumes, from Home Collection to baby products. The above products are available in select specialized shops worldwide.
Undercolors of Benetton
An extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories for women, men and children. A wide selection of recurring basic colors is enriched every season with the latest trends.
Undercolors is available in its own chain of stores which now has more than 500 locations in thirty countries and in selected Benetton Shops.
Sisley
This is the Group’s most trend-setting brand, at the forefront of fashion. Season after season, its bold, forceful collections full of fashion ideas set the trends for young, dynamic women and men. Its creative artists and sales team concentrate their efforts on its image and on strong-impact advertising campaigns.
Playlife
This is the Benetton sportswear brand that redefines a style. Its clean and elegant collections display a blend of the American college, exclusive sports clubs and a strong sense of individuality. The brand’s new store concept reflects the same values and highlights their emotional content.
Killer Loop
A fashion brand for young adults, with a resolute and distinctive style. It is inspired by teenagers’ favorite role models and icons. Killer Loop is the Benetton brand that edgily interprets “street” vibrations.
