Sunglass Hut
Sunglass Hut International is North America’s largest retailer of sunglasses. The company operates over 1,800 stores, with over 1,500 located in North America. Overseas, the company operates stores in Europe, Australia, New Zealand, and Singapore. Sunglass Hut is focused on fashion eyewear, operating under the Luxottica Group, the largest eyewear company in the world.
What is interesting about the Sunglass Hut Outlet shop at Woodbury Commons is that they are really starting to focus on the designer fashion market now. In fact, in 2003, Sunglass Hut began repositioning its brand identity to emphasize the fashion element of its market, which was expressed in the 2004 advertising campaign, “Spontaneous Expression.” Brands currently available in store and on the site include names like Tiffany & Co., Ray-Ban, Oakley, Maui Jim, Arnette, Ralph Lauren, Gucci, Bvlgari, Dolce & Gabbana, and Prada.
One of the things I like about Sunglass Hut shops is that they are always very clean, organized and neat. There is tons of floor space for the sunglasses displays – they are not all cramped together like at other stores. In addition, the employees that I have run into at Sunglass Hut are always very helpful and friendly. No doubt they train them well.
Surprised to see Sunglass Hut at the upscale retail outlet shops? Don’t be. They are focusing on the fashion market now and are as upscale as the next designer store.
Have fun shopping at the Sunglass Hut at Woodbury Commons!
